Pizza Hut First Book Highlight

Pizza Hut has a commitment to unlocking potential through literacy and their partner is First Book but they needed franchisees and in-store team members to be the front line for getting customers involved.

The Challenge:
Explaining how to pitch the First Book concept for local schools and charitable programs. Without many assets from client… it needs to be quick, fun and visually stimulating video that only uses a voice over, logos.

The Approach:
Research for stock artwork that would tell the story and animate the element to bring key points to the viewer.